The ad war – AXE vs. Set Wet

Howdy people..

Yo, Indians out there! Anybody checked out the latest Set Wet commercial out on Indian televisions! If not check out the one below!

Do you remember something or strike a chord about something you have seen earlier? 

Ya! Actually AXE has come up with an advertisement which was on Indian TV’s about a few months back! In that ad, a thin man would be spraying the AXE deodorant all over his body in the same manner the thin man in this commercial is brandishing his knives! The gals would go for the thin man in the AXE commercial mesmerized by the smell – I suppose it is the AXE effect. But the funny factor in this Set Wet ad is that the gals would not go for the thin man brandishing his knives but would go for another guy smartly dressed behind him, thus leaving the thin guy depressed (poor AXE guy)!

Efficient throwback to the AXE branding guys by the use of this SET WET commercial! I love such kinda ads – a kick on the ass kinda ads!  

Hope we see more kinda ads like this one on Indian televisions! I am searching for this AXE commercial on You Tube! Will post it here as soon as I get that one!